Today, most businesses understand the power of the ever-changing Internet; however few have figured out how to turn their website into a lucrative optimised working model. Whenever you are looking for a product, service or valuable information – the easiest and most common place people find it is by an Internet search. This, of course, is changing traditional marketing to ever evolving interactive strategies.
In today’s business world you can no longer obtain a steady stream of business from the yellow pages, that way of doing business is an advertising method of the past. Properly implemented search engine optimisation (SEO) campaigns can offer the best return on investment in comparison to nearly every other marketing medium.
Ben Stokes Marketing has an array of knowledge working with SEO / search engine optimisation, fully optimised website design and search engine friendly content editing.
We always take a step-by-step website optimisation approach to improve your site’s popularity in a way that appears to be a natural progression, which avoids costly penalties and improves search engine trust. This search engine optimisation strategy also will stop any heavy decline in the search engines if their algorithm was to change.
Search Engine Optimisation Steps
On page web optimisation
We will inspect your website content and coding and optimise the website to meet the guidelines of the major search engines, producing the best results for our clients. These methods include:
•Alt and H tag optimisation
•Meta tag optimisation
•Latest table-less coding
Off page Web optimisation
If your website faces heavy competition in the keyword or phrase that your customers will be searching, then your website will need a targeted optimisation strategy, for it to have a chance of having a successful ranking in the search engines. This can only be achieved by link building. Off page web optimisation includes:
•Link building campaigns
•Quality directory listings
•Forum and blog posting
Search Engine Optimisation Cost
Ben Stokes Marketing’s website optimisation services are charged on an ongoing basis. There are no contracts, it simply works on a monthly pay basis. The campaign can be cancelled at any time and you are not bound by an annual contract. This method works for both parties as you have the flexibility and we know you will maintain your working relationship with us because if we do a good job you will continue the pay as you go SEO with us.
The best way to start your search engine optimisation campaign with us is to list all of your target keywords, we will then work on a no obligation campaign and monthly price for you.
More Information On SEO (Search Engine Optimisation)
SEO is a process which can be very time consuming, you need to be dedicated and regularly update your content adding new pages where necessary to keep your visitors engagement. This can be very tedious work, most especially for beginners who are up against very heavy competition. However, with talented SEO companies. Even new websites can achieve high page rankings to increase their traffic volumes. All it takes is to find the correct SEO company for you, who will maintain your website. But how can you determine which SEO company to work with?
The best way to determine if the SEO company in question is able to provide you with the results you are looking for is to see what their current rank is on the major search engines for their chosen keywords. Companies who promise to optimise your website and get you top place results in just a matter of a few short weeks should be avoided. These are just false promises and unrealistic goals. A dependable SEO company will be able to set realistic goals with you and give you an insight on how they plan to promote your website on the search engines.
An SEO company will be able to provide you with information in a none jargon way, to help you understand what work will be done.