Web design Bromsgrove
Web design Bromsgrove
The three main services for a successful website are Web Design, Web Development and Search Engine Optimisation (SEO). These 3 services are key to making your website and business succeed online.
Web Design
The design and image of your website is key to attracting visitors to your website and keeping your future clients on your website and browsing. You need to keep your web design fresh, modern and professional, your site also needs to look relevant to what you are offering so people are not confused and leave. Make sure 2-3 of your key services and prominent on your homepage and linkable to the main page to that service to get people interested and browsing through pages on your website.
Web Development
How your website is built is also very key in many ways, your website needs to be built to strict W3C Standards and clean custom code to make sure your website works smoothly and fast so your visitors have no issues browsing your site and find it quick to get to the relevant pages. If your website is built in this manor it also helps Google and all other search engines crawl your website easier and faster which increases your chances in search engines.
Search Engine Optimisation
The final key factor is SEO this service is so important to getting people to visit your website and it can make or break a businesses online presence. There is a lot of companies out there that say they offer SEO when really they don't. When picking a web company or SEO company to do your search engine on your website make sure they offer monthly campaigns showing statistics and results of how your website is growing on the search engines. You need to get your website on the front page to get a real increase in traffic, pick 3-5 keywords most suited to your business to optimise for and if you pick the right company this should be no problem to reach that target. SEO is key to getting your website found and increasing business for your company, nearly 70% of UK people are now on the internet so get your website found on search engines today to increase your business.
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Web site design
How are today's modern websites created? We have listed the work that may be carried out to design your modern web site:
Planning (flowcharts)
When designing a web site, the design should not start to be coded straight away . Instead, the web design process should begin on paper or using flowchart software.
What is a flow chart? A flowchart is used to provide a visual chart to show the structure of your website. The flow chart process will include the following:
•How many main navigational items will your website contain?
•What will the website navigation links be called?
•Will there be any web pages contained within the main pages?
•What will those web pages be called?
The use of a web design flow chart will give a head start on:
The usability of the web site
Determining the volume of web content required
Modeling (wireframes)
In the web design modeling stage, we create static "wireframe" mockups for each unique web page. To create your website wireframes, we may use either:
•Paper and pencil
•Software such as Adobe Photoshop
These wireframes contain in essence, the skeleton which illustrates the layout of a particular web page. Where will the logo go? Where will the content be located? Will there be breadcrumbs? Will you have a login box? Each of these questions (and many more) are answered in the modeling stage.
Execution
Creating the graphic design, in this process we code (mark up) which web browsers use to present your website on the Internet.
In the final stage, both the flowcharts and the wireframe mock-ups are created to create the final page layouts and designs. The design will then be finalised in Photoshop.
Trust us, a well organised process makes a perfect website.
Following a well-structured web design process is by far one of the most important steps that many web designers choose to neglect. Ben Stokes Marketing follow a strict web design process, ensuring that your website is well-organised, easy to navagate and user-friendly.
High-quality design
How would you dertimine "high-quality design"? It is not easly answered. One persons opinion of a design is diffrent to the others. Despite this fact, there are several things that a high-quality web design should have:
•Balance. The balance of a web page should have a equal distribution of the heavy and the light elements on a single web page.
•Unity. Unity keeps all of the similar elements in the website alike and those that are diverse further apart; everything should be pulled into one integrated whole.
•Emphasis. Emphasis involves the main points where the eye is drawn into the design.
•Contrast. Not just color contrast, but also contrasting shapes, sizes, textures.
•Rhythm. Also known as repetition, rhythm brings internal consistency into your web design.
Current web design technology (CSS)
CSS - also known as cascading style sheets - replaced table-based website layouts years ago. However a lot of web designers are still using tables for designing. Not only is this unprofessional, but tables just dont work. Here are a number of reasons why using tables for your web design is a bad idea:
•Tables slow down your website
•Tables make messy code
•Tables limit a websites creativity and design
•CSS websites take less time to produce hence saving you money
Browser compliant
Perhaps the most difficult, time-consuming aspect of professional web design is making sure the website is browser compliant.
In layman's terms, if you want your website to be considered professional, then it must look and function the same in all major browsers. In addition, achieving interoperability lowers costs to content providers since they must only develop one version of a document.
Creating a standards-compliant website will take a good deal of time and can even involve using basic hacks in order for certain elements to appear the same across all major web browsers. Major web browsers include: Internet Explorer 6 (IE6 -PC), Internet Explorer 7 (IE7 - PC), Internet Explorer 8 (IE8 - PC) Firefox (PC and Mac), Safari (PC and Mac), Google Chrome, and Opera (PC and Mac). These web browsers control the majority of the browser market share and therefore your website should be tested extensively in each of these browsers to ensure standards-compliance. In addition, XHTML and CSS validation (as mentioned in Step 8: XHTML and CSS validation) are extremely important when programming a website to be standards-compliant.
SEO (Search Engine Optimisation) friendly
All professionally designed websites should be designed search engine friendly.
Today, most businesses understand the power of leveraging the internet; however few have figured out how to turn their website in to a lucrative search engine optimised working model. The way that information flows through the Internet has changed the way any company does business. Whenever you are looking for a product, service or valuable information - the easiest and most common place to find it is threw a internet search. This is creating a dramatic shift from traditional marketing to a complex, and always-evolving array of interactive strategies that offer immediate, and long lasting (measurable) results.
Search engine optimisation now consists of a lot of factors, in the early years optimisation just included altering the meta tags of a website. Today search engine optimisation is very diffrent, our SEO service includes the following steps.
On page Web optimisation
We will inspect your website content and coding and optimise the website to meet the guidlines of the major search engines, producing the best results for our clients. These methods include:
•Keyword research
•Alt and H tag optimisation
•Meta tag optimisation
•Latest table-less coding
•Off page Web optimisation
If your website faces heavy competition in the keyword or phrase that your customers will be searching, then your website will need a targeted optimisation strategy, for it to have a chance of having a sucsessful ranking in the search engines. This can only be achieved by linkbuilding. Off page web optimisation includes:
•Link building campaigns
•Quality directory listings
•Article submissions
•Forum and blog posting
•Search engine optimisation cost
Ben Stokes Marketing's website optimisation services are charged on an ongoing basis. There are no contracts, it simply works on a monthly pay basis. The campaign can be canceled at any time and you are not bound by an annual contract. We work with this pricing method because we know that we are good at what we do; and if it's working for you, then you will want to maintain your working relationship with us.
The best way to start your search engine optimisation campaigne with us is to list all of your target keywords, we will then work on a no obligation campaigne and monthly price for you.
Contact Us now to see how we can help your company.
Tel: 01743 367 691 - 0871 901 0321
