Whether you are considering establishing your first business web presence
or looking to update an existing website design, we can advise on the opportunities the Internet offers.
We have a range of solutions available to suit all
budgets, be it a simple 3 page brochure style web design or a
dynamic ecommerce online shop, we pride ourselves on offering our
clients affordable, high quality web-sites that perform for you and your
business.
For more information about our web design and marketing services then please call our office on 01743 367691 or alternatively you can complete our online enquiry form.
Website Design
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Our on line ecommerce shops are powerful, flexible and above all easy to manage.
Our ecommerce web design solutions provide you with
everything you need to start conducting a ecommerce shopping business
online. By utilising an ecommerce web design solution, the Internet
becomes your marketplace. Ecommerce - enabled websites bring the whole
world to the merchant's doorstep. Just think of the possibilities!
We offer everthing your ecommerce website needs to be
sucsessful, including: search engine friendly web pages, VAT contol,
unlimited products and above all an easy to use content management
system.
You don't just need just a ecommerce website designer; you need a solutions' provider - that's us.
Ecommerce design
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Ben Stokes Marketing are specialists in brochure style websites.
Brochure websites consist of a few concise select web
pages that are aimed at promoting your product / company awareness. They
are suitable for new and existing companies who are yet to benefit from
a web presence. This type of website is also suitable for large
corporations who wish to market their promotions, new products and
services.
Brochure website design
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A lead generation website is a website which entices a viewer to make
an inquiry or express an interest in purchasing your products and/or
services. Lead generation websites accomplish this through persuading
visitors to call a phone number, fill out a form or set up an
appointment.
Lead generation website Design
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Our new business website design packages are designed in such a way
that they can be updated along the way, giving you control of the
initial set up cost. So as you grow, your website will grow with you.
After an intial website design consultation we design and develop your
website to achieve your objectives.
New business website Design
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Search engine optimisation is required to make your
website show high on the all the major search engines such as Google,
Bing and Yahoo.
Search engine optimisation is very useful as it allows
you to precisely target an interested key audience, Ben Stokes Marketing
specialise in organic search engine optimisation, sometimes known as
natural search engine listings.
Our aim quite simply is to make your website more
visible in the search engines and improve the quality and volume of
traffic to your website providing you with more sales leads to work
from.
Ask to see our page one google optimised websites we have designed for our customers.
Search engine optimisation
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If your company focuses on serving the local area, we can optimise
your website for your local area. For example if you are an alarm fitter
working in Shrewsbury, Shropshire, you do not want to receive phone
calls from Scotland!! You will ideally be wanting to receive calls from
your local area.
We can optimise your website to show on the first pages of Google for your local area.
Local search engine optimisation
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When starting up a new company there are so many things to consider,
your new business venture will need to portray a professional image from
the outset.
Ben Stokes Marketing have put together a brilliant professional
Business Start Up Package, which will give your new company the best
image possible from the onset.
To include, Web design, logo design, business card design and printing, Letter head design and printing.
Business start up package
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Web video is becoming increasingly popular and common on commercial websites and ecommerce sites in the UK.
On line web video allows you to talk directly to your audience in a
non-intrusive way. Ben Stokes Marketing offer website video solutions
either with presenters or yourself being cast on a video clip.
This relatively new concept is an ideal way to stand out from your
competition especially if you have a USP (unique selling point), it has
been proven statistically that on line web video will keep a viewers
interest for longer than a text site.
Website presenters and videos allow you to explain your business more
clearly to your potential customers generating a higher rate of
enquiries from your contact page.
Web site design
How are today's modern websites created? We have listed the work that may be carried out to design your modern web site:
Planning (flowcharts)
When designing a web site, the design should not start to
be coded straight away . Instead, the web design process should begin on
paper or using flowchart software.
What is a flow chart? A flowchart is used to provide a
visual chart to show the structure of your website. The flow chart
process will include the following:
How many main navigational items will your website contain?
What will the website navigation links be called?
Will there be any web pages contained within the main pages?
What will those web pages be called?
The use of a web design flow chart will give a head start on:
The usability of the web site
Determining the volume of web content required
Modeling (wireframes)
In the web design modeling stage, we create static
"wireframe" mockups for each unique web page. To create your website
wireframes, we may use either:
Paper and pencil
Software such as Adobe Photoshop
These wireframes contain in essence, the
skeleton which illustrates the layout of a particular web page. Where
will the logo go? Where will the content be located? Will there be
breadcrumbs? Will you have a login box? Each of these questions (and
many more) are answered in the modeling stage.
Execution
Creating the graphic design, in this process we code (mark up) which web browsers use to present your website on the Internet.
In the final stage, both the flowcharts
and the wireframe mock-ups are created to create the final page layouts
and designs. The design will then be finalised in Photoshop.
Trust us, a well organised process makes a perfect website.
Following a well-structured web design
process is by far one of the most important steps that many web
designers choose to neglect. Ben Stokes Marketing follow a strict web
design process, ensuring that your website is well-organised, easy to
navagate and user-friendly.
High-quality design
How would you dertimine "high-quality
design"? It is not easly answered. One persons opinion of a design is
diffrent to the others. Despite this fact, there are several things that
a high-quality web design should have:
Balance. The balance of a web page should have a equal distribution of the heavy and the light elements on a single web page.
Unity. Unity keeps all of the similar
elements in the website alike and those that are diverse further apart;
everything should be pulled into one integrated whole.
Emphasis. Emphasis involves the main points where the eye is drawn into the design.
Contrast. Not just color contrast, but also contrasting shapes, sizes, textures.
Rhythm. Also known as repetition, rhythm brings internal consistency into your web design.
Current web design technology (CSS)
CSS - also known as cascading style
sheets - replaced table-based website layouts years ago. However a lot
of web designers are still using tables for designing. Not only is this
unprofessional, but tables just dont work. Here are a number of reasons
why using tables for your web design is a bad idea:
Tables slow down your website
Tables make messy code
Tables limit a websites creativity and design
CSS websites take less time to produce hence saving you money
Browser compliant
Perhaps the most difficult, time-consuming aspect of professional web design is making sure the website is browser compliant.
In layman's terms, if you want your
website to be considered professional, then it must look and function
the same in all major browsers. In addition, achieving interoperability
lowers costs to content providers since they must only develop one
version of a document.
Creating a standards-compliant website
will take a good deal of time and can even involve using basic hacks in
order for certain elements to appear the same across all major web
browsers. Major web browsers include: Internet Explorer 6 (IE6 -PC),
Internet Explorer 7 (IE7 - PC), Internet Explorer 8 (IE8 - PC) Firefox
(PC and Mac), Safari (PC and Mac), Google Chrome, and Opera (PC and
Mac). These web browsers control the majority of the browser market
share and therefore your website should be tested extensively in each of
these browsers to ensure standards-compliance. In addition, XHTML and
CSS validation (as mentioned in Step 8: XHTML and CSS validation) are
extremely important when programming a website to be
standards-compliant.
SEO (Search Engine Optimisation) friendly
All professionally designed websites should be designed search engine friendly.
Today, most businesses understand the
power of leveraging the internet; however few have figured out how to
turn their website in to a lucrative search engine optimised working
model. The way that information flows through the Internet has changed
the way any company does business. Whenever you are looking for a
product, service or valuable information - the easiest and most common
place to find it is threw a internet search. This is creating a dramatic
shift from traditional marketing to a complex, and always-evolving
array of interactive strategies that offer immediate, and long lasting
(measurable) results.
Search engine optimisation now consists
of a lot of factors, in the early years optimisation just included
altering the meta tags of a website. Today search engine optimisation is
very diffrent, our SEO service includes the following steps.
On page Web optimisation
We will inspect your website content and
coding and optimise the website to meet the guidlines of the major
search engines, producing the best results for our clients. These
methods include:
Keyword research
Alt and H tag optimisation
Meta tag optimisation
Latest table-less coding
Off page Web optimisation
If your website faces heavy competition
in the keyword or phrase that your customers will be searching, then
your website will need a targeted optimisation strategy, for it to have a
chance of having a sucsessful ranking in the search engines. This can
only be achieved by linkbuilding. Off page web optimisation includes:
Link building campaigns
Quality directory listings
Article submissions
Forum and blog posting
Search engine optimisation cost
Ben Stokes Marketing's website
optimisation services are charged on an ongoing basis. There are no
contracts, it simply works on a monthly pay basis. The campaign can be
canceled at any time and you are not bound by an annual contract. We
work with this pricing method because we know that we are good at what
we do; and if it's working for you, then you will want to maintain your
working relationship with us.
The best way to start your search engine
optimisation campaigne with us is to list all of your target keywords,
we will then work on a no obligation campaigne and monthly price for
you.
Contact Us now to see how we can help your company.
Tel: 01743 367 691 - 0871 901 0321
